I'm a Creative Director and brand strategist with over 15 years' experience leading brand-defining campaigns for global names like Huawei, LEGO, Expedia, and Ford. I specialise in building high-performing teams, shaping integrated creative strategies, and delivering work that drives both emotional connection and commercial impact.

Growing up in a small town in the Cotswolds, I first cut my teeth at agencies in Birmingham and Oxford before moving to London, where I freelanced for top shops like Wunderman, McCann, Arnold KLP, and VCCP. Along the way, I've led major product launches, built and scaled in-house creative teams across Europe, and helped brands navigate critical moments of transformation — from Vrbo’s global rebrand to Ford’s largest pan-European social campaign.

I hold an Executive MBA from the University of East London, combining creative leadership with strong commercial and strategic insight. I’m passionate about bridging the gap between creativity and business performance, using agile ways of working to drive innovation, collaboration, and results.

Beyond work, you’ll often find me exploring the Surrey Hills on two wheels, restoring vintage bikes, or fine-tuning a side project. Creativity and curiosity fuel everything I do — both inside and outside the office.

Follow me on Strava — or better yet, let’s ride together.

Andrew's Strava