Integrated Campaign
Nova 9 phone launch campaign
The Challenge
Highlight the dual camera function in a unique way
The Method
Made to look like a TikTok duet we brought influencers from across Europe in to 1 room and filmed them performing the Nova Dance challenge. the big reveal was that this was all being filmed using both cameras at the same time from one phone. This was complimented by feature product content and unboxing videos
The Result
Huge engagement and really strong launch sales figures of the Nova 9 phone
