Integrated Campaign
GT Runner watch launch campaign
The Challenge
Create a social first integrated launch campaign
The Method
Along with product content, we collaborated with the most successful individual British track athlete, Sir Mo Farah. Showing engaging content that highlights how Sir Mo uses the GT Runner as an integral part of his training.
The Result
Working with Sir Mo really elevated our campaign creating greater reach and highlighted genuine product benefits to new audiences. This all led to a highly successful launch that exceeded performance targets.
