Integrated Campaign
The Challenge
Create a premium fitness subscription campaign
The Approach
Fully integrated launch of the Huawei Health+ app with fitness videos, sleep monitoring and nutrition tracking. We created the full identity and launch video content with a primary social focus.
The launch was in Italy with influencers from across Europe including Sir Mo Farah. The launch included significant device launches which would also be integral to the app, like the new Watch GT 3 Pro.
The campaign culminated with a campaign toolkit that provided the guidance and consistency to roll out globally.
The Result
Campaign elevated the release of new premium devices with KOLs and Milan launch event
