Retail
Social Campaign
Exclusive launch of the LEGO Technic Bugatti Chiron
The Challenge
Create excitement instore windows. Drive footfall. 1 Month deadline.
The Approach
Initial focus on the John Lewis exclusive. We brought to life the model designer’s creative process
The Result
450 models sold in 4 days in one store. Continuous uplift in LEGO Technic sales in the following weeks.
