Social Campaign
Following in the footsteps of Aloha Wanderwell 100 years ago, Lexie ‘Limitless’ Alford(the youngest person to travel to every country) embarks on the challenge of circumnavigating around the globe in an electric vehicle.
The Challenge
Create awareness and followers of the challenge through social
The Approach
Tell the story of both Aloha and the globetrotter Lexie, starting with the Munich car show. Plan social peaks to engage with the audience, giving them a chance to be a part of the challenge and interact with Lexie. Inspire future explorers with inspiration influencers from various backgrounds to engage with Lexie and tell their inspiring story
The Result
This campaign generated awareness and engagement of Ford being a future thinking brand with an adventurous spirit.