Social Campaign
As Ford transition in to electric vehicles, the flagship vehicle the Mustang Mach E is leading the way.
The Challenge
We needed to create greater awareness of the features and capabilities of the Mach E now with an extended range and over the air updates direct to the car
The Approach
We simplified the tone of voice to be easy to understand and pull out the real life benefits whilst creating an engaging design in line with the brand yet relevant for social.
The Result
This campaign generated greater engagement and an increase in test drives
