I was the kid who would take all my toys and bikes apart and then rebuild them to understand for myself exactly how they worked, and that curiosity has never left me. It sparked my life-long passion for good design and technology, and inspired my career choices. I still do a lot of building now, my own bicycles and turntables, whilst also being an early adopter of new technology.
I’m a Creative Director with over 18 years broad-ranging experience both in-house and agency; on- and off-line, including retail. My career started with work experience at Saatchi back in the late 90’s.
Since then, I’ve enjoyed working at leading global agencies on international clients ranging from Pepsi to O2, as well as boutique agencies on B2B projects. I’ve also been privileged to lead exceptional teams at some of the biggest brands in-house.
I am experienced at leading teams of copywriters, art directors, designers and developers across daily work streams to fully integrated campaigns. Creating full user/consumer/shopper journeys, engaging the target audience at every stage. I pride myself on achieving a high level of creativity and innovation, while always enabling team members to contribute their individuality to a project.
As the Creative Director for the UK at Expedia’s Vrbo, I lead a team on both global and local work streams, ensuring they are keenly informed by data and insights. My wonderful time at LEGO taught me that play is essential to great work and I will take that ethos with me wherever I am.