Andrew Watts

I was the kid who would take all my toys and bikes apart and then rebuild them to understand for myself exactly how they worked, and that curiosity has never left me. It sparked my life-long passion for good design and technology, and inspired my career choices. I still do a lot of building now, my own bicycles and turntables, whilst also being an early adopter of new technology.

I’m a Creative Director with over 18 years broad-ranging experience both in-house and agency; on- and off-line, including retail. My career started with work experience at Saatchi back in the late 90’s.

Since then, I’ve enjoyed working at leading global agencies on international clients ranging from Pepsi to O2, as well as boutique agencies on B2B projects. I’ve also been privileged to lead exceptional teams at some of the biggest brands in-house. 

I am experienced at leading teams of copywriters, art directors, designers and developers across daily work streams to fully integrated campaigns. Creating full user/consumer/shopper journeys, engaging the target audience at every stage. I pride myself on achieving a high level of creativity and innovation, while always enabling team members to contribute their individuality to a project. 

As the Creative Director for the UK at Expedia’s Vrbo, I lead a team on both global and local work streams, ensuring they are keenly informed by data and insights. My wonderful time at LEGO taught me that play is essential to great work and I will take that ethos with me wherever I am.

07747635888

Brands

 

Adidas
BlackBerry
BMW
Carlsberg
Coca-Cola
Dell
DPD
Electrolux
Exxon Mobil
Fujitsu Siemens
Gaymers Cider
Glenfiddich
Glaxo Smith Kline
HTC
John Frieda
Lastminute.com
Levi’s
LEGO
L’Orèal
McVitie’s
Mio (Navman)
Morrisons
Nestlé Purina
Nintendo
Nokia
O2
Oracle
Orange
Pepsi
Pfizer
Ricoh
Samsung
Sky
Tesco
Unilever
Vodafone
Volvo
William Hill
World Duty Free

Agencies

 

ArnoldKLP
BD Network
Billington Cartmell
Cubo
Digital and Direct (Sapient Nitro)
Emap
Enfatico (WPP)
Exposure
Farm Communications
Grey
FCB Inferno
JPMH
KHWS
McCann London
TBWA
VCCP
Wunderman